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The image below shows an example of related keywords I found for this article using KWFinder. And by clustering them together on one page, I can improve the organic search traffic for all of them. With KWFinder, you can type in a seed keyword and get a list of other related terms people are actively searching for on Google. It also helps you find long-tail keywords (phrases with 4 or more words) to include in your cluster for the page. Our analysis of 900+ million blog posts found that what and why posts (along with infographics) got more links than other types of content (like video).
Confusion of strategies versus tactics — a real-world example
Usually, such keywords have high search volumes, but also tough competition. You should analyze your SEO strategy every quarter with a more in-depth review once a year. Quarterly reviews strike a good balance between planning ahead and staying the course through the normal ups and downs of organic traffic. An SEO strategy should start with understanding your core customers, evaluating the current state of your website, and conducting competitor research to determine where to focus your efforts. Maybe they’re missing alternate intents (e.g., targeting only “best tools” and ignoring “free tools”).
What’s the importance of SEO?
Make no mistake, this is a major undertaking that will require expertise, technology and processes. Our content team leverages a number of leading SEO tools to develop and refine content. But we’ve also built our own proprietary technology to fill in the gaps where these tools fall short. Aim your focus where Google already recognizes your brand as relevant and authoritative, and it will be much faster and easier to see incremental results through a halo effect. In this way, you can continue to build a targeted ecosystem to achieve dominance in that area before tackling other, more challenging areas.
Outsource SEO to an Agency
At SeoProfy, we believe that a personal approach to each client and custom strategies can lead to results that overcome all expectations! You’re welcome to check this SEO case in a highly competitive niche, where our team managed to accelerate organic traffic from 1,200 to 4,000 per day in 12 months. Whatever the dynamic of your business, an effort vs. impact matrix can help you organize your seo strategy into tactical jobs to be done. Like any other kind of strategy, to form an SEO strategy you need to understand the state of the game, set attainable goals, and plan to iterate.
The easiest way to BHS Links begin boosting your local rankings is to claim and optimize your Google Business Profile (GBP). Essentially, Google will begin showing results from other channels too, not just websites. So there could be a possibility that “improving SEO” in the future means creating relevant content on other channels too. Looks like the snippet demands a definition for “seo strategy,” which we didn’t have on our page.
- Constant updates and battling with your competitors means that there’s always work to be done, not to mention that you can still improve on what you’ve done already.
- But you can also choose to sort the cards by volume or difficulty.
- But the real magic happens when you also update older posts to link back to the new one — it signals importance and improves crawlability.
- Well, Google doesn’t want to rank sites that are bloated with thin, low-quality content.
First, put yourself in your customers’ shoes and brainstorm questions they might have about your product, service, or industry. Choose a preset theme that aligns with your brand identity and is mobile-responsive. WordPress includes many plugins and themes to enhance your SEO efforts. Including Elementor, which helps you easily design your website with templates. We interviewed Andrew Peluso, owner of Bananas Marketing Agency, for his expert advice on getting started with SEO.
Even if the user does not specify the location in the search box, if the keyword has a local intent, Google’s geotargeting will give precedence to which business is the nearest. Even if a previous article did rank well, multiple factors can cause a drop in rankings. Fine-tuning your content allows you to apply the latest SEO best practices to boost SEO results.
