Potential Benefits of Social Media Social Media and Adolescent Health NCBI Bookshelf

Research efforts have been devoted to exploring strategies for generating health content on social media and increasing retransmission 31,32. Second, social media data can be analyzed to predict infectious disease outbreaks among a population such as in the COVID-19 outbreak 19. The studies showed that social media data can provide an accurate prediction of disease outbreak case count 19.

Social media as a news source is defined as the use of online social media platforms such as Instagram, TikTok, and Facebook rather than the use of traditional media platforms like the newspaper or live TV to obtain news. Television had just begun to turn a nation of people who once listened to media content into watchers of media content between the 1950s and the 1980s when the popularity of social media had also began creating a nation of media content creators. The authors found that almost all the publications on social media addiction or problematic https://techleash.com/ use relied on samples of undergraduate students between the ages of 19–25. Therefore, more studies should be conducted exploring different age groups, as users between the ages of 19–25 do not represent the entire population of social media users.

Literature review

The use of social media has grown substantially in recent years (Leong et al., 2019; Kemp, 2020). Social media refers to “the websites and online tools that facilitate interactions between users by providing them opportunities to share information, opinions, and interest” (Swar and Hameed, 2017, p. 141). Individuals use social media for many reasons, including entertainment, communication, and searching for information. Notably, adolescents and young adults are spending an increasing amount of time on online networking sites, e-games, texting, and other social media (Twenge and Campbell, 2019).

Social media 101: Organic marketing vs. paid advertising

• Just like many other new forms of technology there are going to be pros and cons.
• We’ve noticed that brands have been using Threads and X as spaces to experiment with tone, humor, and authenticity.
• This form of bibliometric study looks at all the publications listed in the reference list of the extracted SCOPUS database documents.
• Sprout Social has three main paid plans, each with a 30-day free trial and annual billing.
• Accordingly, more work from policy makers, businesses, and academics is needed to understand and potentially combat political extremism.

Thus, this study contributes to the psychological literature by proposing a new approach for constructing collective cognitive maps to explain the effect of social media influencers’ distinctive features on teenagers’ behavior. More in depth, this work is an attempt to use cognitive methods to identify adolescents’ mental models in the Tunisian context. The findings reveal that the influencers’ distinctive features are interconnected. As a result, the influencer’s distinctive features are confirmed in one way or another, to the teenagers’ behavior. These findings provide important insights and recommendations for different users, including psychologists and academics.

In experimental settings, messaging with a friend has been shown to be a valuable means of stress reduction for adolescents (Yau et al., 2021). Teenagers, like adults, use social media to accomplish goals and satisfy needs. Recognizing social media as a tool helps understand the real or perceived benefits and the reasons why adolescents use the platform (Lee et al., 2023). When asked about the benefits of using social media, adolescents list connections and socializing, accessing information and learning, along with entertainment and fun, as some of the reasons for using social media (see Figure 3-1). This strategy should outline your goals, target audience, platforms, content calendar and key performance indicators (KPIs). User-generated content has also become a valuable asset for many businesses.

This growth will more than likely continue but at a slower rate, as 72% of Americans are already present on at least one social media platform (Pew Research, 2021). It appears the use of social media is plateauing, so the growth of social media in the future will be focused on the impacts on its current users and the growing uses for social media sites. In 2002, LinkedIn was founded as a social media for professionals (Maryville, 2021). Next, in 2003 Myspace was born to attract users from Friendster, which had announced it would be moving to a fee-based membership. This gave Myspace the ability to gain popularity and grow its user base very quickly. Myspace eventually met its demise because of safety issues that were plaguing the site (Boyd & Ellison, 2007).

At the same time, it might become more complicated for businesses to keep up with these developments and adapt to the new challenges and opportunities that social media will bring. Companies need to prioritize staying ahead of this powerful technological movement. Social media also serves as a real-time platform for announcements, updates, and crisis management.